It's crucial your website loads quickly
Fast to load websites perform better on every front: higher search ranking, superior user experience, and better user engagement. More importantly, fast-loading websites deliver more conversions and higher revenue. 84% of Internet users expect a website to load within two seconds. Therefore, it's crucial your website loads quickly; a lot quicker than you may have realised.
Since 2010, website page speed has been a contributing factor to the Google algorithm that marks the quality score for organic search listings. According to Google’s Tech Team, they're on a mission to make the internet more accessible – especially for mobile users, in their valiant effort to do so they’ve started penalising websites that take ‘too long’ to load. This means that if your website for example displays a lot of large images and takes ages to fully load – your Google ranking is likely to take a hit.
A single-second delay in page load can result in a 7% drop in subsequent sales conversions.
One extra second
A single-second delay in page load can result in a 7% drop in subsequent sales conversions. Think about it, nobody likes to twiddle their thumbs waiting for a web page to load. So what does this mean for your business?
Well, it could mean that visitors leave your website before even discovering what you have to offer. Or, say your website helps you convert £5,000 in sales per week, then one extra second of page load is costing your business £18,000 a year. The same research also concludes that 64% of users who are unhappy with your website’s performance are also unlikely to visit your website again.
How to check the speed of your website?
The kind folks at Google Labs have developed a free, web based page speed tool for you to check the speed of your website pages. With this tool, you can view/analyse your website’s page speed performance score (out of 100) and also view suggested ways to optimise your website to boost page speed, such as:
- Image Optimisation
- Using CSS sprites for generic (graphical) images
- Reduce HTTP requests
- Using a Content Delivery Network (CDN)
More people are accessing the Internet with various mobile devices, page speed is even more important than ever before.
Fast loading websites create happy visitors. Get ahead of the curve and optimise your website now. Rest assured, there will be a mad scramble soon by all website owners to make their website(s) quicker and cleaner to allow pages to rank better in Google.